“ The app market is cruel, even moreso for the need to do a Hollywood launch. Because nobody has solved the discoverability problem in the app store, you need to launch big and magically figure out exactly what users want ahead of time. That last point is especially troublesome for people used to iteratively designing for the web. The road to app store success is littered with the corpses of apps that launched big but hadn’t fine-tuned their interfaces, didn’t have time to include that key feature users wanted, or just failed to make the app novel in some primal way.
